One of every three advertisers is shifting their ad spend from Google and Facebook towards Amazon, as stated by Forbes. The news is good as well as bad for an Amazon PPC expert.
The best part is that their work is more sought-after than ever. However, competition in the market is much higher than before, leading to an increased CPC. You’re competing to get the most effective placement for your advertisement against millions of advertisers competing in the market, which is the bad part.
Here's the scenario: If your CPC is greater, your total spend increases as well. If competition is getting more fierce, this could impact the overall sales. In the end, this could result in an increased ACoS, which is something no one wants.
Don't worry, we've got you. Here are some Amazon PPC Management tips that you can use to reduce your advertising budget.
Stop Displaying Your Ads to the Incorrect Audience
You can accomplish this by including negative keywords in the Amazon PPC campaigns. To find negative keywords for current campaigns, you need to analyze the search term query report of auto-targeting campaigns.
The addition of negative keywords will save you the money spent on clicks that lead to irrelevant search results.
Optimize Your Bids
Begin by bidding down on search terms with lower sales and high total spending. Look for ads that have a lower conversion rate and sales, even the ones with many clicks. To solve this, improve the product listing and ensure competitive pricing. If you have launched a new campaign that has high impressions and low clicks, modify your title and image to improve the CTR.
Isolate the Search Terms
Isolating search terms help brands better manage their advertising campaigns. The following steps will help you make sure if your search terms are properly isolated:
Frequently go through the search terms and prioritize the ones that have a minimum of one sale
Use these converting terms as an exact match keyword in specific campaigns
Remove the same converting term from the other campaigns